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Trademarks may be one or a combination of words, letters and numberals. They may consist of drawings . They may consist of drawings, symbols or three-dimensional signs, non-traditional marks may be regiestered for distinguishing features such as holograms , motion , color and non-visible sign (sound ,smell or taste).
In addition to identifying the commercial source of goods or services, several other trademark categories also exist. Collective marks are owned by an association whose members use them to indicate products with a certain level of quality and who agree to adhere to specific requirements set by the association. Such associations might represent, for example, accountants, engineers or architects. Certification marks are given for compliance with defined standards but are not confined to any membership.They may be granted to anyone who can certify that their products meet certain established standards. Some examples of recognized certification are the internationally accepted “ISO 9000” quality standards and Ecolabels for products with reduced environmental impact.
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