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Shanghai Market Study

Update Date:2020-7-24 17:54:16     Views:826

Shanghai Market Study Service
Shanghai Hotline: 021- 68877368
Tel (Wechat): +86 18101649652


Shanghai market study is the discipline of acquiring Shanghai market information to answer marketing questions. Often, the questions to be answered involve the perceptions, thoughts and feelings of customers, potential customers, and/or competitors' customers. Shanghai market study is designed to provide definitive answers to such questions. Most frequently, it does so by the use of statistical tools and techniques.

Shanghai Market Study - Purpose of Shanghai Market Study
Shanghai market study provides input to and illumination of the issues a business or organization faces. It is not, however, THE answer. Rather, it is only part of the answer. Let's say a local bank is considering opening a new branch in Shanghai. Management wants to know if there will be enough customer demand to justify the expense. Management also has a list of other considerations. What hours are optimal to be open? Why types of customers are likely to use the branch? What services might these customers demand?


Shanghai market study can quickly, easily and cost-effectively answer these questions from a customer/potential customer perspective. And let's say that the market study results come back positive. Are the study results the deciding point on whether to open the new branch or not? Congratulations! Ten points if you said NO! Management must consider many other factors as part of the decision: what investment must be made to open and maintain the branch? How is the local economy doing and what is likely to happen to it in the near term? You get the point.

Shanghai Market Study - Common Mistakes in Shanghai Market Study
Relying on the published work of others doesn't give you the full picture. It can be a great place to start, of course, but the information you get can be outdated. You can miss out on other factors relevant to your business.

Use only web resources. When you use common search engines to gather information, you get only data that are available to everyone and it may not be fully accurate. To perform deeper searches while stay within your budget, use the resources at your local library, college campus or small-business center.

Survey only the people you know. Small-business owners sometimes interview only family members and close colleagues when conducting study, but friends and family are often not the best survey subjects. To get the most useful and accurate information, you need to talk to real customers about their needs, wants and expectations.


Contact Us
If you have further queries in Shanghai Market Study, don’t hesitate to contact ATAHK at anytime, anywhere by simply visiting ATAHK’s website , or calling Hong Kong hotline at 852-27826888 or China hotline at 86-21-68877368  21-58822399, or emailing to
You are welcome to our company 15F, No.855 World Plaza, South Pudong Road, Pudong District, Shanghai, China.

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