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MORE United States companies in China should come up with better business strategies to adapt to the increasing challenges posed by a fast digitalizing market, a survey by the American Chamber of Commerce in Shanghai showed yesterday.
A China Business Report 2016, the flagship annual publication by AmCham Shanghai, found that 49 percent of the 406 respondents said they plan to develop or improve their digital or e-commerce strategies for China.
“China’s e-commerce market is still largely untapped by US companies,” said Kenneth Jarrett, president of AmCham Shanghai. “There is considerable opportunity for US companies to develop or expand online sales in China, and they must build up local capabilities, embrace a range of platforms and respond more quickly to fast changing purchasing behavior of Chinese consumers.”
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