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THE East China Fair, the country’s biggest regional trade show, may host an exhibition in North America this year in a trial to directly tap overseas markets to lift exports, the Shanghai Commission of Commerce said yesterday.
“We have enhanced efforts to raise the fair’s awareness in the United States, Canada and Europe, hoping to attract more foreign buyers to attend the fair this year,” said Shen Weihua, vice chairman of the commission.
“We found consumer demand in the North America region strong and it prompted the idea of hosting an exhibition directly in foreign markets,” Shen said.
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