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ATAHK reads from “CCTV.com” that Chinese e-commerce giant Alibaba has found success in Russia. The company readying the world’s largest IPO has restructured its English-language AliExpress site to focus more on global shoppers. Analysts say AliExpress now has more buyers in Russia than the US or the UK. Tom Barton reports on what’s behind Alibaba’s success.
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According to researcher TNS, AliExpress, an Alibaba site for users outside China has increased its numbers of monthly visitors to 15.9 million during the past year, more than other retail site Ozon’s 8.5 million users or EBay’s 8.2 million to become the number one shopping site in Russia.
Moscow based research company Data Insight says that the average Aliexpress order in Russia is about $25, and that around 60,000 packages a day were shipped to Russia last year.
"China borders Russia and from the point of view of logistics its cheaper to deliver goods that way than from the USA and you can do it faster because from the USA if you’re going via Europe it takes more time," Investcafe investor Timur Nigmatulin said.
Aliexpress doubled its revenue growth last fiscal year to about $150 million, with growth driven by Russia, Brazil and the US.
Analysts SimilarWeb say Russia makes up 15% of Aliexpress’ audience. But competition is fierce as the market grows. According to research company Data Insight commerce revenue in Russia grew 28% last year to $16.3 billion and may grow as much as 33% this year.
According to their press offices Russian oligarchs Alisher Usmanov and Yuri Milner are investors in Alibaba.
"I can say that recently the quality of IT products and services from China has improved, so the myth that the quality of Chinese solutions is low has been dying out. And I think that there’s a big potential for joint integration projects between Asian, Chinese and Korean companies and Russian ones," Technology investor Ivan Kireev said.
Alibaba may open its own Russia office, state run news agency Itar-Tass has reported.