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ATAHK reads from China Daily that the Reed Huabo Exhibitions' Gifts and Home China Fair is an ideal communication and learning platform for gift companies amid the Chinese industry's slowdown, according to the organizers.For details, please refer to the following news from China Daily on September 12th:
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The fair held twice a year in Shenzhen can attract more than 100,000 buyers and more than 3,500 suppliers each session. The second fair in 2014 will be held in Shenzhen from Oct 20 to 23.
The exhibition was first launched in 1993 with little more than 100 suppliers. The event has grown into the largest of its kind in China in terms of revenue and exhibition area, which reached 115,000 square meters last session.
The show maintained revenue growth of about 20 percent in the past two decades and has hosted nearly 6,000 booths.
"The growth rate was lesser in 2013 because the exhibition hall in Shenzhen was fully occupied and we could not add more companies to the exhibition," said Mike Jiang, general manager of Reed Huabo Exhibitions.
By participating in the fairs, people can talk to industry giants, promote their latest products, increase brand awareness and look for distribution agencies.
Conferences and seminars held during the exhibition will also provide companies with up-to-date information so they can react quickly and transform efficiently as the market changes.
"We not only offer people a place to showcase their products and also are trying to inspire companies by providing them with latest research results and industry insights," said Jiang.
Market in China
After the central government vowed to crackdown on lavish gift-giving in its efforts to root out extravagance in 2012, the industry's growth has slowed.
In previous years, the demand from the government and conferences supported the growth of the gift industry in China. Figures from the China Gift Industry Research Institute showed that China's annual demand for gifts reached 768 billion yuan ($125 billion) in 2011. "Some companies have seen a decline in sales and might quit the market," said Jiang, who is also the standing deputy chairman of the China Gift Chamber of Commerce. "However, we believe more than 25 percent of companies will grow."
Gary Liu, vice-president of Reed Exhibitions Greater China, said "customized gifts for personal use and corporate gifts that can reflect company values and culture might bring new opportunities for gift companies". Reed Huabo is a joint venture between Reed Exhibitions Greater China and Shenzhen Sinoexpo Exhibition Co., Ltd. Reed Huabo's gift portfolio is one of the Reed's biggest event portfolios among 11 specialized sectors that Reed focuses across Greater China.
In previous years, the demand from the government and conferences supported the growth of the gift industry in China. Figures from the China Gift Industry Research Institute showed that China's annual demand for gifts reached 768 billion yuan ($125 billion) in 2011. "Some companies have seen a decline in sales and might quit the market," said Jiang, who is also the standing deputy chairman of the China Gift Chamber of Commerce. "However, we believe more than 25 percent of companies will grow."
Gary Liu, vice-president of Reed Exhibitions Greater China, said "customized gifts for personal use and corporate gifts that can reflect company values and culture might bring new opportunities for gift companies". Reed Huabo is a joint venture between Reed Exhibitions Greater China and Shenzhen Sinoexpo Exhibition Co., Ltd. Reed Huabo's gift portfolio is one of the Reed's biggest event portfolios among 11 specialized sectors that Reed focuses across Greater China.
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