China Brand management services
Hotline: 86-755-82148419, Email:Info@citilinkia.com
It is well-konwn that for each product that sold on the market , the company who owned it , they must want to come up with good ideas for the products to make it more popular and hot selling . Of course the enterprise owners will think about how to build the excellent brand , that can promote its image .So they will pay alot of attention on how to do the China brand management . China brand management will be impact on the products on Chinese market.
Despite the success of these tactics, it is unlikely that Chinese firms will employ these practices on a significant scale in the near future. First, top management would need a new mindset, one free of the legacy of the government’s high-growth, protectionist strategy. Without that, China’s ascent to global business leadership will continue to be held back by their weakness in branding and marketing.
Chinese firms to not have to create a branding capability from scratch. Based on what the best global firms have done, ATAHK we supply these ,there are at least two approaches that could accelerate the process:
1. Maximize public consumption to justify price premiums;
2. Simplify communications/benefits to enhance comprehension;
3. Extend brands downwards to generate both scale/affordability and margin
In China, a Confucian society torn between stifling regimentation and ambition, consumers regard brands as tools for success. "Face," the primary currency of upward mobility, is rooted in status projection. This is why brands that are consumed in public are able to command huge price premiums relative to goods used in private or within the house.The "public display" imperative leads to fundamental positioning differences. As a general rule, benefits should be "externalized," not "internalized." Bath gels should not promote "sensorial indulgence" in the shower. They should "stimulate" the user to begin the day with a kick, ready to conquer the world.
For simplicity mandate, heavy mass media is essential. China's untamed landscape requires forming brands from scratch; television fits this bill. Digital is increasingly critical to deepening engagement and loyalty but mass media will remain center-of-the-plate for years.Complicated messages, therefore, are not easily digested, even amongst the most brand-literate. Consistent messages must be conveyed directly. Advertising must be ruthlessly single-minded.
The Chinese business battlefield is treacherous, rife with kamikaze commoditization. We have not covered issues such as avoiding censorship, in-store activation, product localization, the supremacy of the "single child" and safety issues.Multinational brands must need to profitable and have mass-market scale. Most multinationals can charge a price premium because Chinese consumers prefer the reliability and "cool" of foreign brands.
With these goldern rules and tips to do the "China Brand management" as ATAHK supplied .It can be useful for all companies that need China brand management.
Contact Us
If you have further queries, don’t hesitate to contact ATAHK anytime, anywhere by simply visiting ATAHK’s website www.3737580.net , or calling Hong Kong hotline at 852-27826888 or China hotline at 86-755-82148419, or emailing to info@citilinkia.com