China Investment Services
Hotline: 86-755-82143410, Email:info@citilinkia.com
What is Channel Marketing ?-- The definition for Channel Marketing
A marketing channel is a set of practices or activities necessary to transfer the ownership of goods, from the point of production to the point of consumption. It is the way products and services get to the end-user, the consumer; also known as a distribution channel.[1] A marketing channel is a useful tool for management,[2] and is crucial to creating an effective and well-planned marketing strategy.
As we know that in business, a “channel” is the pathway through which goods flow from producers to consumers. It is important to consider every point on the path in order to create a full picture of how goods are actually made and sold.
Factors that can affect customers' perceptions of a product or service offering for Channel Marketing include:
The consumer services offered: information or advice, the attitude of sales personnel and the availability of a credit.
The convenience of the outlet in terms of opening times and locations.
The depth and assortment of an offered stock.
All these factors above are provided and controlled by the middleman (intermediaries) and are critical in adding value to the basic product
ATAHK—Hong Kong Solution and China Solution Provider for Channel Marketing
ATAHK provides investors or businessmen with professional, quality-guaranteed and solution-orientated investment consultations, facilities and aftercare services through all stages of investment process in Hong Kong and PRC China. ATAHK is designed to quickly connect you to the people and information and the assistance you need for success in Hong Kong, PRC China and overseas.
Contact Us
If you have further queries, don’t hesitate to contact ATAHK anytime, anywhere by simply visiting ATAHK’s website www.3737580.net , or calling Hong Kong hotline at 852-27826888 or China hotline at 86-755-82148419, or emailing to info@citilinkia.com