Shenyang Investment Service
Hotline: 86-755-82143348/86-13823131503 Email: anitayao@citilinkia.com
Wechat:13823131503
Shenyang Marketing Strategies-Marketing Communications
As in any market, it is crucial that the customer is central when devising your Shenyang marketing communications strategy. Whether targeting local customers or businesses, it is important to ensure that marketing messages are translated into Chinese and communicated through Chinese language channels. It is worth investing time in having marketing materials such as flyers, product brochures, technical data sheets etc. translated into Chinese. Companies operating in B2B markets also need to try and communicate their experience to customers and partners. It is important to prepare comprehensive case studies, reference projects and client testimonials to build confidence with potential customers in Shenyang. Many new-to-market companies will be reliant on local distributors/agents to drive sales, so it is often important to provide them with as much marketing literature as possible to help motivate them and drive sales.
Shenyang Marketing Strategies-Digital Marketing
With over half a billion Chinese citizens now online, digital communications are an increasingly important element of the marketing mix. As well a setting-up a local Chinese language website, it is also worth considering establishing a presence on Chinese language social networking sites such as Weibo. Advertising on relevant industry websites and online promotional videos are other useful tools by which foreign investors can increase their brand visibility with limited investment.
Shenyang Marketing Strategies-Market Research
It is crucially important to carry out thorough market research before investing significant time and resources to entering the Shenyang market. General information concerning Shenyang is increasingly easy to find, and a huge amount of market information can be accessed through desk research. Local statistical bureaus, government websites, local industry associations, third party sector reports and reports by consultancies and research agencies are also useful sources for reports and economic data.
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